Case Study • Business

Max Jeffery Tech Ltd.

Building Our Own Gold-Standard Platform ("Client Zero")

26 August 2025
3 min read

Project Overview

  • Client: Max Jeffery Tech Ltd. (Client Zero)
  • Project: Our new company website, content hub, and business platform.
  • Timeline: Oct - Nov 2025
  • Services: Full Stack Web App Development, Hybrid Cloud Architecture, CI/CD & DevOps.


The Challenge

To launch my "Managed App as a Service" business, I needed more than just a simple brochure website. I needed a high-performance platform that could serve as the core of my "Expertise Funnel."

The platform had four key requirements:

  1. Blazing-Fast Speed: To achieve a perfect Google Lighthouse score, rank highly in search, and convert visitors into clients.
  2. Scalable Content Hub: The site needed to serve as a high-traffic blog for articles, case studies, and lead magnets.
  3. Ironclad Security & Uptime: As a managed hosting provider, my own site must be a fortress of reliability and security to build client trust.
  4. A "Showcase" of the Model: The site couldn't just talk about the tech; it had to be the product. It needed to demonstrate the exact high-performance stack I offer to all my clients.


The Solution: A Hybrid Cloud Architecture

I architected a solution that offers the best of both worlds: the instant-loading power of a serverless application with the robust, secure data persistence of a dedicated database server.

1. The Full-Stack Application (Hosted on Vercel)

The entire application is a full-stack Next.js (React) application written in TypeScript.

  • Frontend: The UI pages are hosted on Vercel's global edge network. When a user visits the site, the content is served from a server physically close to them, resulting in sub-second load times.
  • Backend: The backend logic is built using Next.js API Routes, which run as high-performance Serverless Functions.
  • Database ORM: Prisma is used as the modern, type-safe ORM to handle all database communications.

Vercel handles the complete CI/CD pipeline. Every time I push an update to GitHub, Vercel automatically builds and deploys the entire full-stack application with zero downtime.

2. The Database (Hosted on a DigitalOcean VPS)

The PostgreSQL database runs in an isolated Docker container on a high-performance Ubuntu VPS, securely firewalled and managed by me.

This model is the key to my business: the client gets a world-class, globally-distributed application (Vercel) connected to a secure, fixed-cost, and high-margin managed database. This provides the power of a serverless workflow without the unpredictable, high costs of managed database providers.


Core Technologies Used

  • Full-Stack Framework: Next.js / React
  • Language: TypeScript
  • Database ORM: Prisma
  • Database: PostgreSQL (in Docker)
  • App Hosting / CI/CD: Vercel
  • Database Hosting: DigitalOcean (Ubuntu 24.04 VPS)
  • DevOps: Docker, Docker Compose, Portainer


The Outcome

This project validates the "gold-standard" blueprint I offer to my clients. The result is a platform that "walks the walk":

  • 100/100 Google Lighthouse Score for Performance, Accessibility, Best Practices, and SEO.
  • Sub-500ms global load times thanks to the Vercel edge network.
  • A secure, robust, and scalable foundation ready to handle thousands of blog visitors and client enquiries.
  • A proven, repeatable blueprint that I now use to build and deploy high-performance applications for all my clients.

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